When is it ok to repel versus attract customers to your business? Ep. 19

One of the best ways to get great results in your marketing is by repel some customers. Your marketing will be much more effective when you speak to ideal customer.  Trying to speak to everyone is like talking to no one. I recently had to take measures to keep a certain creature from my patio, although this type of animal has a great appeal it was causing me more harm than good.

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